The digital world has developed at a remarkable rate, new digital trends continue to reshape the competitive landscape and marketers are challenged to stay up-to-date, familiarise, and make strategic decisions in a space that’s continuously changing. Conceptial’s digital marketing strategies program delivers the proven frameworks and introductory tools you need to design, implement, and manage a successful digital marketing strategy that achieves your business objectives. You will engage in pro-active exercises that help you build buyer and influencer personas, capture and measure acute data, communicate more effectively, and drive deeper customer loyalty and market share.