Distributors enable you to contact and service an enormous number of customers. Without Distributors you would need to hire more account managers, acquire additional offices and invest in more resources. There is no doubt that Distributors help us to broaden our customer base, increase our sales and provide a better service. Distributors also carry some of the risk involved in dealing with customers. So the way that we communicate with, engage, build relationships with and work with our Distributors is essential. If we are good at working with our distribution partners – then we will drive the business forward and enjoy mutual success.